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Adidas posted its first annual loss in more than three decades on Wednesday, and warned that US sales will drop this year as the German sportswear giant continues selling off…
Sportswear giant Adidas lifted its revenue forecast and cut its expected loss for 2023 on Tuesday, citing Yeezy shoe sales and a stronger core business. The German company said it…
One of the Premier League’s most iconic franchises, Manchester United, has signed a record-breaking $1.1 billion deal with Adidas to extend their apparel sponsorship for the next 10 years. Adidas…
Another week, another giant fitness center in an office building! This one’s at RXR’s leviathan Starrett-Lehigh Building, where Adidas will launch a 15,000 square-foot 601 Athletic Club. The facility joins…
A Starbucks ad in India featuring a trans actress that promotes inclusivity has ignited a brewing firestorm against the coffee giant for going “full Bud Light.” The two-minute video shows…
Adidas’ divorce from Kanye West could cost the company more than $1.3 billion in revenue after it cut ties with the rapper in the wake of his anti-Semitic remarks, the…
Adidas plans to relaunch Kanye West’s shoe designs after cutting ties with the disgraced rapper — and said it will ditch the Yeezy name in the process. The German sportswear…
BERLIN – Adidas further slashed its outlook for 2022 on Wednesday as it weighed the impact of its split from Ye, the rapper formerly known as Kanye West, while sluggish…
Kanye West’s Yeezy sneakers are flooding the resale market as many collectors unload the footwear in the wake of Adidas’ decision to stop selling the brand after the rapper’s anti-Semitic…
After Adidas ended its longtime partnership with Kanye West because of his anti-Semitic comments, the former billionaire is going door to door to other major shoe brands. Unisex Adult Absorbent…