A beverage company is giving away a jet to one lucky winner — for real this time.
Liquid Death announced a familiar contest Tuesday where the prize is a $400,000 fighter jet.
“This summer, Liquid Death is doing something no other beverage company has done in history: giving away an actual jet. Yes,” the canned water brand announced on social media, in a not-so-subtle dig at Pepsi’s failure to follow through on the same promise in 1995.
The “100% real jet” — dubbed The Dehydrator and emblazoned with the brand’s skull logo — is a retired US military Aero L-39C Albatros that was used in training missions.
While the sleek plane does not have weapons capabilities, it can top speeds of 470 miles per hour.
The “100% real jet” — dubbed The Dehydrator and emblazoned with the brand’s skull logo — is a retired US military Aero L-39C Albatros that was used in training missions. CNBC
“It’ll relieve you of your bodily fluids and make you empty your stomach,” a Liquid Death-drinker actor said in the promo video.
The six-figure contest is akin Pepsi’s supposed jet giveaway in the 1990s, but the soda company failed to keep its word, resulting in a lawsuit and the famous Netflix series, “Pepsi, Where’s My Jet?”
Liquid Death founder Mike Cessario created the company in 2017. CNBC
The announcement was reminiscent to a similar campaign Pepsi launched in the 1990s. CNBC
Pepsi launched the contest promising a plethora of prizes ranging from baseball caps to T-shirts and even mountain bikes — and a military-grade Harrier jet as the shocking grand prize.
Desperate players bought up thousands of bottles and 12-packs of the soda in hopes of winning the fighter jet before Pepsi finally admitted that the contest was nothing more than a joke.
“But Liquid Death is not joking at all,” the advert states.
To drive the point home, the water company included the practical question “Is this a joke?” at the top of its Frequently Asked Questions section.
To enter, participants only have to buy Liquid Death products from a brick-and-mortar store and submit the receipt to the company. CNBC
“This is 100% real. You won’t have to take us to court to get a jet,” it answered.
Although a pilot isn’t included in the package, the winner will also take home six months of free hangar space outside Chicago, a Liquid Death flight helmet and a year’s supply of the canned drink.
To enter, participants only have to buy Liquid Death products from a brick-and-mortar store and submit the receipt to the company.
Each item is worth one entry, with a maximum of 400 entries allowed per participant.
Source link: https://nypost.com/2024/05/24/business/liquid-death-giving-away-fighter-jet-the-dehydrator-to-lucky-winner/