Lions Not Sheep clothes emblem is fined for swapping ‘Made in USA’ labels


T-shirts and different attire offered via Lions Not Sheep function American flags, weapons and words repeatedly related to right-wing teams — and the corporate guarantees to send a loose replica of the U.S. Constitution with each and every order.

“We are a technology of leaders. We are a technology of lions,” the web page states.

“Wear this blouse as a public DECLARATION,” the Lions Not Sheep Facebook web page provides.

But even if the labels on the ones shirts learn “Made in the US,” the corporate’s merchandise are imported from different nations, in keeping with a Federal Trade Commission complaint.

“Stop making bogus Made in USA claims, and [come] blank about international manufacturing,” the industry fee stated in a late-July remark pronouncing movements towards Lions Not Sheep.

Now, the Utah-based attire emblem and its proprietor, Sean Whalen, were ordered to pay a $211,335 effective and to stop “Made in USA Fraud,” in keeping with the FTC.

“Companies that slap phony Made in USA labels on imported items are dishonest their shoppers and undercutting truthful companies, and we will be able to dangle the ones firms and their executives in control of their misconduct,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, stated in May when pronouncing the movements.

Whalen and Lions Not Sheep didn’t in an instant reply to requests for remark from The Washington Post. However, the emblem addressed the FTC’s announcement in an Instagram post previous this yr, announcing “Our T-Shirts are Printed in the US! Our hats are embroidered in the US.”

“I’m proud to have constructed an organization from a unmarried tee blouse on blood sweat and tears and who employs dozens of laborious operating Americans,” the submit states. “Lots of other people who haven’t finished a lot all the time have masses to mention, however we at LNS are head down operating laborious to keep growing and fortify our first responders, army, and all patriots around the globe.”

The adventure from cloth to T-shirt — reminiscent of the only depicting Donald Trump because the Terminator above the phrases “I’ll be again” — starts in a foreign country, the corporate now discloses on its web page. Manufacturers in China, Colombia or Bangladesh create clean attire and send the pieces to American amenities, the place they’re “published on, embroidered, categorized, tagged, and bagged” prior to being despatched to Lions Not Sheep headquarters, the corporate’s web page states.

But the FTC says that to qualify for the “Made in the US” label, pieces can come with simplest “a negligible quantity of international content material.”

According to the complaint, Lions Not Sheep now not simplest falsely advertised its merchandise as being “100% AMERICAN MADE” but additionally went a step additional via swapping the clothes’ authentic labels.

In October 2020, Whalen shared a video on social media during which he stated he “may disguise the truth that his shirts are made in China via ripping out the foundation tags and changing them with tags pointing out that the products was once made within the United States,” in keeping with the FTC.

“This is the way it works,” he stated within the video.

“Whalen and Lions Not Sheep will have to forestall claiming that merchandise are made within the United States except they may be able to display that the product’s ultimate meeting or processing — and all important processing — takes position right here and that each one or just about all elements or elements of the product are made and sourced right here.”

The rare fashion brand that’s beloved by the women of Trump world and not afraid to show it

Lions Not Sheep is a reputation that riffs on a well-liked conservative stance — one who received prominence all over the pandemic via denigrating those that adhered to strict well being tips as fans, or “sheep.” The emblem continuously options merchandise with right-wing messaging. A up to date Instagram commercial for “Shall Not Be Infringed” tees was once captioned with the textual content of the Second Amendment. Other attire contains the word “Give violence a possibility” and a profane expression towards President Biden.

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